3TipstoMarketyourICO
3 Tips to Market your ICO
A lot of large companies and startups are involving them in
the Cryptocurrency Industry and reaping the benefits that it brings to them. Even though ICO seems like it just made an
introduction to the industry, many technologists, investors and industry
enthusiasts have already made the most of the ICO. ICOs are very much rewarding
and seem to be increasingly prevalent in the near future as more and more
investors and new crypto coins are introduced in the market.
Marketing your ICO and drafting a professional and efficient
whitepaper of your ICO venture alone determines the success of your ICO
venture. Let’s take a look at some of the most effective and quickest ways of
reaching out to potential investors via ICO marketing.
Know your Audience
While you market your ICO, you should focus on the right
audience or potential investors. There are two things that you should be aware
of, the community that is very well familiar and has great knowledge of the
crypto industry, and the community of those who are new to the industry. You
should know your audience in order to reach out to them in the best suitable
way possible.
You are responsible for creating marketing materials that
will speak to both sides. The blogs, articles, press release and other
publications that you write should be great in reaching out to impending and
potential investors. Know the interests and involvement of your target audience
in the industry.
Let them know your Story
Let your investors know the story behind the ICO venture in
the most interesting way. Picture your story in such a way that it interests
potential investors in taking part in your ICO. A sincere story of the company and the
challenges faced in the industry and how ICO could help to solve the whole
problem. Make sure to compel your audience in a consistent manner.
Bring a new paradigm shift into the industry that you are
planning to disrupt with your ICO venture. A study shows that around 69% of
businesses facilitate customers by portraying their product via social issues,
even as many investors of the ICO industry do.
Update your Website
Keep updating your website since your ICO website gives the
first impression to your investors. Many potential investors will be interested
in knowing more about your ICO venture, make sure to update your website and
keep it as attractive as possible to appeal to new investors. The most
essential sections that an ICO website should have is a roadmap, video, team
members, story behind your ICO, your company information, token sale details,
and some more innovative sections that will gain the interest of your potential
investors.
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